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Local Marketing


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Local Marketing


Home of the Day | Puget Sound Business Journal

Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. 

  • Up to 20 high resolution property photos so users can explore each listing room-by-room

  • Social tools to share property on Twitter, LinkedIn, Facebook and Google+ 

  • Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month 

  • Tease of 3 more Home of the Day properties following the gallery with link to index page showcasing all Home of the Day properties 

  • Dynamic slide show controls so user can easily scroll through images or click to next photo 

  • Live on site 24 hours a day/7 days a week for 30 days


NW Homes | The Seattle Times 

Runs as a campaign includes: paper flyers at all offices, eNewsletter to brokers and in print on back page of NW Homes in The Seattle Times Saturday paper. The Seattle Times serves the Northwest with thoughtful, independent, Pulitzer Prize-winning journalism that impacts our community. Today, The Seattle Times is the only local news media company, with print and online products seen by 7 out of 10 adults in King and Snohomish counties. 

  • Email Newsletter to 400+ Local Brokers

  • Posted on RSIR Social Media 

  • Custom Flyer

  • Flyer placed in office signs and aboards


Sea Magazine 

Sea Magazine has been around for over 106 years (Born 1908 Seattle, Wa) and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend. September issue at Lake Union Boat Show!

  • Circulation (aprox. 20,000 subscribers in the PNW): 62,000 

  • Average Income: $309,000 

  • Net Worth: $4,637,980 

  • Took action on a product or service seen in Sea Magazine: 87.4% 

  • Own a Boat: 92.4% Boats per Household: 2.8 

  • Male Readership: 94.7% 

  • On all “Kenmore Air” flights & Terminals 

  • Included in Welcome Bags at Major Ports 

  • Extra distribution at Seattle Boats Shows


425 Magazine 

Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other. 425 is the only paid publication for and about the Eastside. No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market. 

  • Average HHI: $386,372 

  • College Education: 96% 

  • Hotel Distribution: 5,060 

  • Circulation: 133,020 

  • Digital Media: 12,636 

  • edian Net Worth: $1,848,344

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Global Marketing


Global Marketing


When your home is represented by the Sotheby's International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to global clientele.


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Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 950 offices in 69 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

 

SOTHEBYSREALTY.COM

The Sotheby’s Real Estate website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


50

Currency Conversions
Updated 4 Times Per Day

16

Human Translated
Languages

2.2M

Average Monthly Visits to SothebysRealty.com

60%

of Unique Visitors from
Outside the United States


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Brand Videos


Brand Videos